Companies that have a quality website, that generate good content, and that have an SEO and SEM strategy, will no doubt be able to appear in the first places of the search engines.
However, success on the Internet, according to britainreviews, has a lot to do with your chosen domain as well as the extension of your site name. For example, a . CO allows you to position yourself internationally, over time. What if the business intentions and potential customers of a company are in Colombia, the best option to position yourself is to use a.COM.CO domain.
But in addition to assembling robust and well-designed web pages, small and medium-sized businesses (SMEs) can also take advantage of any tool that allows them to improve their online presence. Although the offer is quite large, there are some services, most of them free, in which it is almost a requirement to register your business, because they improve the company’s image and contribute to its growth. We also recommend that you read the talktalk reviews before embarking on this journey.
My company on Google
My Google Business is a free and easy-to-use tool that gives companies and organizations more tools to improve their online visibility. SMEs can register their business so that it can be quickly found and referenced in the Google search engine.
In addition, the platform also allows you to create and manage your Google Maps file. With this, those looking for the company will be able to see where it is, what its opening hours are, the website, the opinions of customers, among others. It is also important to form a logistics plan.
Although LinkedIn is often confused with a social network, it is a professional network that allows you to search for new clients and professionals and facilitates relationships with influential brands for your company.
In addition, LinkedIn currently has over 135 million active users, making it easier to advertise your business and get the relevant information through questions that can be created by different groups.
Social media is crucial when it comes to managing customer relationships. In addition to being free, all they need is time to generate good content to advertise your business and create a loyal audience. However, it should be clarified that social networks are not their channel or belong to companies, as the latter does not have full control over their fan page, as networks such as Facebook can change their terms at any time.
Some of the most important networks are Facebook and Instagram, which work very well as a complement to the site. It should be noted that the website is the one that positions the business, generates trust, makes the sale, among other things. Meanwhile, social media helps manage the above.
Creating a Facebook page can serve as a source of traffic for your website and also allow you to manage your brand and make it known. It can also become a direct communication channel to find out what customers think, facilitating participation and preventing possible crises.
On the other hand, there is Instagram, the photo social network that has become popular in recent years. Provides companies with tools to help customers get in touch. Although registration is free, you can also promote posts directly from the app on Instagram.